LeadGPT: The AI CRM for Health Insurance Agents
One inbox for every lead. Calls and texts from local numbers, every conversation transcribed and analyzed, and Sofia, the built-in assistant, texting you the moment a new lead arrives so you are the first agent to respond.

An AI CRM that does the follow-up work for insurance agents
LeadGPT reads every call and text, scores the lead, writes the next task, and answers the phone when you cannot. You spend the day talking to people who want a policy.
Sofia, your AI assistant
Sofia texts you the moment a new lead arrives, can hold the lead's first text conversation for you, sends appointment reminders, and respects quiet hours. Works by SMS, voice, and in-app chat.
AI call and text analysis
Every call is recorded and transcribed. The AI pulls out what the lead needs, their objections, and the next step, then scores the lead so you know who to call back first.
Follow-up rules and automations
Trigger, condition, action. Build follow-up rules and workflow automations once, then let email and SMS drip campaigns, segmented by lead source, keep prospects warm.
AI receptionist and voice campaigns
An AI receptionist answers inbound calls when you are on another line or in an appointment. Voice campaigns handle outbound volume during AEP and open enrollment.
Local numbers and Number Health
Call and text from local phone numbers, hold several per user, and get a warning from Number Health when a number is at risk of being flagged as spam.
Compliance-minded by design
Call recording for Medicare Advantage and Part D sales calls, opt-out handling and quiet hours on texts, and a consent record on every MeetBrokers inquiry. Your process still has to be right, but the tooling will not fight you.
Every conversation, written down and sorted
You had the call. The AI writes the summary, files the details on the lead, and drafts the follow-up, so nothing lives only in your memory or a sticky note.
- Summarizes each call and text thread on the lead record
- Pulls out objections, budget, household and coverage needs
- Drafts the follow-up task with a due date
- Flags sentiment so you know who is warm and who is cooling off
- Gives managers a call review with coaching notes
30-minute call with John about family health insurance options. Discussed premium costs, coverage options, and enrollment deadlines.
- Family of 4 seeking comprehensive coverage
- Budget concern: max $800/month premium
- Needs coverage for son's asthma medication
How LeadGPT works for Medicare and ACA agents
Leads come in, you talk to them, the AI keeps the record straight and the follow-up moving. Four steps, one place.
Bring your leads in
Import a CSV, post leads from your website or vendor through the API, connect TMS Leads, or publish a MeetBrokers.com profile and let consumers find you.
Respond first
Sofia texts you the moment a lead lands and can open the conversation for you. Call and text back from a local number without leaving the inbox.
Let the AI do the paperwork
Calls are transcribed and summarized, the lead is scored, and the next task is created. Follow-up rules and drip campaigns take it from there.
Enroll and keep the record
Book the appointment on your Google Calendar, enroll the client, and keep every recording, note and consent in one place for the next renewal.
Sell. Let the CRM handle the admin.
The parts of insurance sales that do not need a licensed agent, such as logging calls, writing follow-up notes, sending reminders, and chasing quiet leads, are the parts LeadGPT automates.
- Call notes and summaries written for you after every call
- Appointment reminders sent by Sofia without you lifting a finger
- Follow-up tasks created from what was actually said on the call
- Email and SMS drips that keep leads warm between enrollment windows
AI Workflow Automation
Lead Scoring
Prioritizes leads based on conversion probability
Personalized Outreach
Creates tailored communication for each lead
AI Receptionist
Handles incoming calls and schedules appointments
Action Items
Creates follow-up tasks based on conversation analysis and lead potential
Follow-up Scheduling
Sets optimal timing for follow-up communications
Run your insurance agency from one dashboard
Managers see every agent's calls, texts, and pipeline, review recordings with AI coaching notes, and watch live activity during peak enrollment.
Team Performance Dashboard
Total Leads
342
Conversion Rate
28%
Active Leads
156
Avg. Response Time
2.4h
Monthly Lead Generation
Team Performance
Sarah Johnson
Team Lead
92%
Michael Chen
Senior Agent
88%
Jessica Williams
Agent
76%
David Rodriguez
Agent
84%
Team analytics and coaching
Manager dashboards
Calls, texts, response times, and pipeline by agent, so you know who is working leads and who is sitting on them before the week is over.
Call review with AI coaching
Listen to any recorded call with the transcript beside it and AI coaching notes on what went well and what to try next time.
Live monitoring and team insights
Watch activity as it happens during AEP and open enrollment, and get team-level insights on what your best closers do differently.
Agent Performance Comparison
AI-Generated Team Insights
- Top performers spend 12% more time discussing coverage details
- Successful calls include personal stories about insurance benefits
- Leads answered within minutes qualify far more often than leads answered in hours
- Agents using local area code numbers have 28% higher answer rates
Insurance lead management software, all in one place
The leads inbox, the phone system, the calendar, and the automation are one product, not four subscriptions held together with a spreadsheet.
Leads inbox
Statuses, custom fields, notes, attachments, and search. Import a CSV or post leads in through the public API with your own API key.
Calls and texts in one thread
Every call, text, and email with a lead sits on one timeline, with recordings and transcripts attached, so anyone on the team can pick it up.
Calendar and booking
Google Calendar integration and appointment booking. Sofia checks your availability and sends the reminder so the client actually shows up.
Drip campaigns
Email and SMS drips segmented by lead source, with opt-out handling and quiet hours built in, for the months between enrollment windows.
Analytics and coaching
See which sources convert, how fast leads get a first response, and where calls go wrong, with AI coaching on each recording.
Security and HIPAA handling
Encrypted client data and role-based access, with HIPAA-minded handling of health information. Details are on our Security and HIPAA pages.
Consumers find you on MeetBrokers.com
MeetBrokers.com is a public directory of licensed health insurance agents. People shopping for Medicare or marketplace coverage search it by ZIP code and coverage type, read your profile, and send you an inquiry. Every LeadGPT subscription includes a listing.
- A public profile with your verified license and NPN, published from Settings and Directory Listing in LeadGPT.
- Inquiries land in your LeadGPT leads inbox tagged MeetBrokers, with coverage interest, ZIP code and consent record, and Sofia texts you right away.
- Included with every subscription. No per-lead fees. Lead Hunter and Lead Master plans get featured placement.
Maria G.
Turning 65 in November · ZIP 78701
“I want to compare Medicare Advantage plans that include my cardiologist. Best time to reach me is after 5pm.”
The first agent to respond usually wins the lead
Health insurance is a timing business. These are the published numbers we built LeadGPT around, not our own marketing claims.
Plans that scale with your lead volume
Every plan includes the AI features, local numbers, unlimited calling and texting, and a MeetBrokers.com profile. Plans differ in lead capacity and AI receptionist minutes. See full pricing details.
Lead Scout
Perfect for individual agents looking to boost their lead conversion.
Start Free TrialWhat's included
- Up to 200 total leads
- 100 AI Receptionist minutes ($0.50/min after)
- Local phone numbers
- Unlimited Calls & Texts
- Standard analytics dashboard
- Email & chat support
- All AI features included
Lead Hunter
For growing agents who need more capacity and advanced analytics.
Start Free TrialWhat's included
- Up to 500 total leads
- 250 AI Receptionist minutes ($0.40/min after)
- Local phone numbers
- Unlimited Calls & Texts
- Advanced analytics & reporting
- Priority support
- Team performance tracking
- All AI features included
Lead Master
For power users who demand the highest capacity and best rates.
Start Free TrialWhat's included
- Unlimited leads
- 600 AI Receptionist minutes ($0.25/min after)
- Local phone numbers
- Unlimited Calls & Texts
- Custom analytics & reporting
- Dedicated account manager
- White-labeled client portal
- All AI features included
Add-On Packages
Boost your capacity with these additional packages
Minutes Booster Pack
Add more AI Receptionist minutes to any plan at a discounted rate.
- 100 additional AI Receptionist minutes
- Rolls over unused minutes (up to 200)
- Priority routing for calls
Leads Expansion Pack
Increase your total lead capacity without upgrading your plan.
- 100 additional leads capacity
- Lead scoring prioritization
- Enhanced lead analytics
Questions agents ask before switching CRMs
Straight answers on Medicare fit, HIPAA handling, calling and texting, lead import, the mobile app, pricing, and the directory.
What is the best CRM for health insurance agents?
The best CRM for a health insurance agent is one built around how health insurance is actually sold: fast first contact, a lot of calling and texting, enrollment windows, and strict rules about consent and recording. LeadGPT is built specifically for agents selling Medicare, ACA marketplace, life, and ancillary products. You get a leads inbox, calling and texting from local numbers, AI call analysis, Sofia (a built-in assistant that texts you the moment a lead comes in), follow-up automation, and a public profile on MeetBrokers.com. A general-purpose CRM can be made to do some of this with add-ons, but you end up assembling and paying for the pieces yourself.
Does LeadGPT work for Medicare agents?
Yes. Medicare agents use LeadGPT to work leads through the Annual Enrollment Period (October 15 to December 7) and the Medicare Advantage Open Enrollment Period (January 1 to March 31), and to keep Initial Enrollment Period prospects warm year-round with email and SMS drip campaigns. Calls placed through LeadGPT can be recorded and transcribed, which matters because CMS requires recording of Medicare Advantage and Part D marketing and sales calls. Sofia texts you when a new lead arrives and can hold the first text conversation while you are in an appointment.
How does LeadGPT handle HIPAA and client data?
Client data in LeadGPT is encrypted, access is role-based, and the platform is built with HIPAA-minded handling of protected health information. Call recordings, transcripts, notes, and attachments stay inside your account rather than in a text thread on someone's phone. We publish the details of how data is stored and protected on our Security and HIPAA pages so you can review them with your compliance officer.
Can I call and text leads from inside LeadGPT?
Yes. LeadGPT includes calling and texting from local phone numbers, and you can hold more than one number per user so you can match the area code of the leads you are working. Calls are recorded and transcribed, then analyzed for coaching and follow-up. An AI receptionist answers inbound calls when you cannot, voice campaigns handle outbound volume, and Number Health monitoring warns you when one of your numbers is at risk of being flagged as spam.
How do I get my existing leads into LeadGPT?
Three ways. Import a CSV from your old CRM or spreadsheet. Use the public API with an API key so your website forms and lead vendors can post leads straight into your inbox. Or connect a vendor integration such as TMS Leads. New inquiries from your MeetBrokers.com profile arrive the same way, tagged with the consumer's coverage interest and ZIP code, and Sofia can create a lead for you from a text.
Is there a LeadGPT mobile app?
Yes. The LeadGPT iOS app is on the App Store, so you can see new leads, calls, texts, and Sofia's messages from your phone. Because Sofia also works over plain SMS and by voice, you can create leads, check your calendar, and send follow-ups from any phone without opening the app.
How much does LeadGPT cost?
LeadGPT has three plans, Lead Scout, Lead Hunter, and Lead Master, that differ mainly in lead capacity and AI minutes. Every plan includes the AI features, local numbers, unlimited calling and texting, and a MeetBrokers.com profile. There is a free trial, and current prices and what each plan includes are on the pricing page at leadgpt.com/pricing.
What is MeetBrokers.com and is it included?
MeetBrokers.com is a consumer directory of licensed health insurance agents, and a profile is included with every LeadGPT subscription with no per-lead fees. You publish your profile from Settings and Directory Listing in LeadGPT; it shows your verified license and NPN. When a consumer sends an inquiry, it lands in your LeadGPT leads inbox tagged MeetBrokers, with their coverage interest, ZIP code, and consent record, and Sofia texts you right away. Lead Hunter and Lead Master subscribers get featured placement in search results.
Security details are on our Security and HIPAA pages. The iOS app is on the App Store.
Latest from the blog
Guides on Medicare and ACA enrollment, follow-up, compliance, and running an agency, written for working agents.
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